dON-t LET Poor Data DEtrAkT FRM YuR CamPaGne
Up to 18% of revenue is lost due to poor data quality - Independent survey uncovers the cost of poor data quality
Data Quality Independent Report- Part 1 and Part 2
Good quality and properly prepared donor and prospect data supports the fundraising process. We provide proprietary solutions to fundraisers who rely on critical data analysis techniques for successful campaigns. Do you want a professional partner that brings 20 years of experience to the data and mail side of your campaign?
Our clients tell us that the hallmark of our service is our ability to understand a fundraiser's objectives, to merge purge complex sets of files and ouput reports and donor matrices accurately.
Some of the most successful fundraisers and agencies in the arts, environmental and humanitarian aid sectors depend on our critical data handling techniques. Not-for-profit organizations cannot afford to miss opportunities or waste resources.
Our proprietary Data Dry Cleaning TM solution has four parts:
- Education - we enrich our client's understanding of variable data issues
- File ftp drop-off for processing including cleanup, enhancement, mail sort
- Data warehousing for security, trades or ongoing maintenance
- Quality Assurance - reporting and sign-off processes that reduce risk
How does poor data detract from a successful campaign?
- embarassing and wasteful duplicates
- donors lost when they move
- major donors misidentified during merge purge
- unprofessional casing of addresses and names - sHOuld iT MatTeR?
- slow delivery or returned to sender mail due to unvalidated addresses
- foreign language characters mishandled
- gobbledegook passing unnoticed (we can find it)
- nonsense email addresses (can be identified and sometimes repaired)
- profanity (it can creep into data collected on web forms)
- poor data can lead to inappropriate segmenting. Clean it up first.
A simple case to support using the best data services : Click here
dON-t LET Poor Data DEtrAkT FRM YuR CamPaGne
For more information on our data utilities see the data section of our website.
We are members of the Toronto Chapter of the Association of Professional Fundraisers - AFP
