dON-t LET Poor Data DEtrAkT FRM Gr8t Prnt
Send fewer pieces to the right people, reduce costs, increase response
Good quality and properly prepared house lists and prospect data supports the direct marketing process. We provide proprietary solutions to marketerss who rely on critical data analysis techniques for successful campaigns. Do you want a professional partner that brings 20 years of experience to the data and mail side of your campaign?
Our clients tell us that the hallmark of our service is our ability to understand a marketers objectives, to merge purge complex sets of files and ouput reports that help with marketing decision making.
Some of the most successful relationship marketers and agencies in the arts, environmental and humanitarian aid sectors depend on our critical data handling techniques.
Our proprietary solution has four parts:
- Education - we enrich our client's understanding of variable data issues
- File ftp drop-off for processing including cleanup, enhancement, mail sort
- Data warehousing for security, trades or ongoing maintenance
- Quality Assurance - reporting and sign-off processes that reduce risk
How does poor data detract from a successful campaign?
- embarassing and wasteful duplicates
- clients lost when they move
- major donors misidentified during merge purge
- unprofessional casing of addresses and names - sHOuld iT MatTeR?
- slow delivery or returned to sender mail due to unvalidated addresses
- foreign language characters mishandled
- gobbledegook passing unnoticed (we can find it)
- nonsense email addresses (can be identified and sometimes repaired)
- profanity (it can creep into data collected on web forms)
- poor data can lead to inappropriate segmenting. Clean it up first.
For more information on our data utilities see the data section of our website.
dON-t LET Poor Data DEtrAkT FRM Gr8t Prnt
We are members of the Toronto Chapter of the Association of Professional Fundraisers - AFP
