dON-t LET Poor Data DEtrAkT FRM Gr8t Prnt
Up to 18% of revenue is lost due to poor data quality - Independent survey uncovers the cost of poor data quality
Read this Data Quality Independent Report- Part 1 and Part 2
Good quality and properly prepared address and marketing data drives the variable print process. We provide a unique solution to printers who are expanding their printing offerings. Do you want a professional partner that brings 20 years of experience to the data and mail side of the equation?
Some of North Americas largest printers use our prepared data as do some of the most innovative niche players.
Our solution has three parts:
- Education - we enrich our client's understanding of variable data issues
- File ftp drop-off for processing including cleanup, enhancement, mail sort
- On-site postal preparation assistance program
How does poor data detract from great print?
- embarassing and wasteful duplicates sent
- unprofessional casing of addresses and names - sHOuld iT MatTeR?
- slow delivery or returned mail due to unvalidated addresses
- mailing to an outdated address
- foreign language characters mishandled
- gobbledegook passing unnoticed (we can find it)
- nonsense email addresses (can be identified and sometimes repaired)
- profanity (can creep into data collected on web forms)
For more information on our data utilities see the data section of our website.
